This is what everyday life at Hesse Lignal looks like
A year ago, we put out a call: we were looking for employees who were willing to report on their everyday work on LinkedIn – unfiltered, authentic, in their own words. Today, our corporate influencers are giving a positive assessment. The programme has changed the way we are perceived as an employer.
Instead of polished corporate communications, the brand ambassadors focus on real stories. They report on tricky projects, creative solutions and teamwork. Under the shared hashtag #lackschnacker, they show both construction sites and successes.
This honesty is well received.
- Applicants appreciate the realistic insights
- customers experience our professional competence first-hand, and
- the public sees a company that trusts its employees.