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What are the benefits of sustainability seals?

Never trust a seal that you didn't issue yourself.

The sealing of the environment continues unabated. This doesn’t refer to the sealing of floors or soil, but to the inflation of seals that purport to prove product sustainability.

There are over 400 seals and certificates relating to sustainability. And new ones are being added every day. Their meaningfulness is close to zero: lots of greenwashing with little substance.

This isn’t the path that Hesse is following. Because we’re serious about the objective of making our portfolio and company sustainable.

We’re being guided by the UN's Sustainable Development Goals. One focus is the redesign of our product portfolio, with the sub-objectives of eliminating solvents (VOCs) and using sustainable raw materials.